How did The Sun respond?

By the No More Page 3 campaign.

On Sunday, a woman won the UK’s first EVER snow medal at the Winter Olympics.

British snowboarder Jenny Jones took home the bronze medal on Sunday in the snowboarding “slopestyle” competition.

Wow, WOW!!!

It was lovely to see her picture all over the newspapers, right?

Well yes, all except for The Sun newspaper, who hid a tiny thumbnail picture and Jenny’s story on page 55.

On the front page The Sun ran a story about a schoolgirl who apparently wanted sex with her teacher.

And of course the biggest single image of a woman in yesterday’s Sun was… yep, you guessed it: Page 3!

It is time newspapers in the UK represented women in their pages for their contribution to the news.

And what bigger news than making Olympic sporting history?

Not only this, but we know that less than 5 per cent of mainstream media sports’ coverage is of women’s sport and that girls in the UK need more encouragement to exercise regularly, largely due to body image issues caused by unrealistic images of beauty featured in the media.

This win was a perfect opportunity to show our young women and girls what they could aspire to.

Instead, The Sun continued to ignore the mood of the nation in order to cling to their 1970’s heritage of titillation over inspiration.

Pictures speak louder than words and when – instead of these historic sporting achievements – we fill our best selling newspapers and our public spaces with sexualised pictures and stories, we fail to show the next generation what is possible.

Dave Dinsmore, please inspire the next generation of sportswomen.

Today we at the No More Page 3 campaign are asking readers to please inform editor David Dinsmore @davedins, The Sun newspaper @TheSunNewspaper and @rupertmurdoch of your disappointment.

We are going to use the No More Page 3 #KitOn hashtag to continue to promote women’s sport.

Here’s some things you could say:

@davedins a UK woman made history in the Winter Olympics. U gv her a thumbnail on pg55 & kept topless pg3 @NoMorePage3 #iKitOn

@davedins why no front pg for UK sportswomen making history? #KitOn

@davedins where was Jenny Jones? #KitOn

And please sign our petition asking David Dinsmore to take the bare boobs out of The Sun.

Thanks.