Will Facebook’s new advertising strategy strangle grassroots political activism?

Social media has been an awesome force that has changed the way we view the world and how we communicate with each other.

On the global arena, social media platforms have been instrumental in influencing, if not driving, major geopolitical events like the 2009 ‘Green Revolution’ in Iran.

At home, political activist organisations like 38 Degrees are able to run successful campaigns by gathering support, often via social media, to push for social and political change.