Challenging the restrictive gender stereotypes used in the design and marketing of children’s clothes.

Let Clothes Be Clothes campaigners are concerned about the split of colours, themes, motifs, slogans and fit into for girls or for boys; any child caught crossing this divide faces negativity, bullying and pressure to conform – simply for exploring their own interests.

Let Clothes Be Clothes are a group of retailers, makers, activists and parents who have come together to challenge the restrictive gender stereotypes used in the design and marketing of children’s clothes.