Per chiudere la settimana, condivido lo spot svizzero segnalato qualche giorno fa da Till Neuburg (che ringrazio) per commentare l’articolo L’invasione delle donne imbambolate con la bocca aperta. Credo infatti che lo spot meriti attenzione, non solo in riferimento alla discussione che l’articolo ha generato, ma anche in sé, visto che ha ottenuto diversi premi. Inoltre fa sorridere, il che non guasta.

Classroom Craft for Otrivin (Novartis Consumer Health, Inc.) by Saatchi & Saatchi Geneva, Switzerland

Chief Creative Officer: Mr. John Pallant Chief Creative Officer: Mr. Derek Green Creative Director: Mr. Leon Jacobs Copywriter: Maureen Mccabe Copywriter: Mr. Boris Declerck Art Director: Lisa Mcleod Art Director: Ms. Daniela Nedelschi Art Director: Ms. Lucy Crudgington Agency Producer: Mr. Scott McBurnie Account Supervisor: Ms. Giuliana Mandelli Account Supervisor: Ms. Stephanie Rupp Account Manager: Ms. Mélanie Foucher Account Manager: Ms. Cassy Ymar Managing Director: Mr. George Mackenzie Planner: Ms. Carolyne Dateo Director: Mr. Sam Holst Producer: Camillo Spath Production Company: The Sweet Shop

Awards: Epica 2011: Silver (Toiletries & Health Care) Eurobest: Silver Eurobest Campaign (Toiletries & OTC Pharmacy) Cannes Lions International Festival of Creativity: Gold Lion Campaign (Pharmacy)